Whether you love holding open houses or hate them, look forward to them or dread them, they’re an important part of the real estate industry, particularly as the market picks up again. And even more important is to not waste the opportunities that open houses present. We’re not just talking about a list of potential leads who wander through and (hopefully) leave their email address or phone number on your signup list. As real estate coach Dan Smith talks about in this first of two videos, open houses can yield far better results if you know how to work them. Take a few minutes to watch this video, then run next weekend’s open houses with this new approach, and let us know what kind of difference these changes make in your open house experiences.