Believe it or not, everything already has a brand. You see it every day from the moment you walk out your door. Your house has a brand. Your car has a brand. Even YOU have a brand.
NODs are unique in that you do have a lot of information about this homeowner, what they owe, and when their property is going to go into foreclosure. However, you do need an approach that is sensitive to their situation.
There are pros and cons to investing in inexpensive real estate, and each investor has different situations, goals and expectations that determine whether or not this is a good idea.